Jeff Rusinow, former senior executive with Macy's and Kohl's Department Stores, and now Chairman and/or lead investor in several early stage companies including ModernMed, Death's Door Spirits, Aurora Spectral Technologies and Asthmapolis, reveals the business principles, epiphanies of thought, and simple but profound business insights he has practiced and lived for the past 30 years. This practical and inspiring guide, which was originally intended to be the legacy book left solely to his children to guide them through their business lives, will help any driven and aspiring person take their business career and legacy to higher ground. What I Really Think, The Business Chapters, includes sage advice on a myriad of topics-from how to approach any investment, to what to leave the kids, to giving you the roadmap to achieve any financial and business goal. This book is abundant with unforgettable and insightful stories and principles from Jeff's angel investing and money management experiences. In this book, you'll learn how to increase your drive, navigate challenging work environments, push yourself out of life's ruts of mediocrity when you need to, and realize all your ambitions by setting your right course. Not merely a collection of good suggestions, the underlying theme of this book locates new veins of insight on the continual accumulation of wealth. From a strategy-based mindset to entrepreneurial wealth building, you'll learn new ways to measure your success and purposefully plan for the future, all while gaining the happiness and freedom to dictate your life on your own terms. 
Jeff Rusinow, former senior executive with Macy's and Kohl's Department Stores, and now Chairman and/or lead investor in several early stage companies, including ModernMed, Death's Door Spirits, Aurora Spectral Technologies and Asthmapolis, reveals the life principles, journey-based insights and helpful nuggets of advice derived through a careful examination of his life experiences over the past 30 years. What started as a booklet, intended to be the life legacy given to his children nearing adulthood to help make their journey through life more enjoyable, efficient and prosperous, has become What I Really Think, The Deep End Chapters, a book that will help any person get from where they are to where they want to be. Jeff has a willingness to dig deep emotionally and tell it all from the heart and gut, in a style that is refreshingly direct, whether you like it or not! This book will teach you how to increase your confidence by identifying your primary defining points, deal with profound life challenges and manage your experiences throughout your journey in an imperfect world. Discover Jeff's ten spiritual tenets and how nurturing a sense of spiritual connectedness, as well as following his own "13 Truths to Love By," has been profoundly helpful to him and many others in finding a deepening sense of satisfaction throughout life's journey. You'll find a simple blueprint for health and longevity containing Jeff's "Eleven Most Important Points to Maintaining Optimal Health." You'll discover how to change your "happiness set point" to have more positive daily life experiences and the importance of "legacy thinking" for experiencing true peace of mind. Overflowing with valuable life lessons and principles, Jeff Rusinow aims high and delivers lasting lifetime insights in What I Really Think, The Deep End Chapters that will make this book your lifetime companion, a friend you will return to in the years to come, and something you will want to leave as a legacy to your children. 
The Rise & Stall of Kohl’s Department Stores is the first book written about one of the major powerhouses in American retailing. The emergence of Kohl’s is a great testament that a new business concept (in this case, a ‘wedge’ between a discounter like Wal-Mart and a department store like Macy’s), if executed properly, can quickly capture market share and succeed, even in today’s very crowded retail field.
About
About Jeff
Jeff Rusinow has been an active member of the early-stage venture capital community in the Midwest since 2000, when he founded Milwaukee’s first angel network, Silicon Pastures. He earlier spent 22 years in retail management, holding senior executive positions at Macy’s, Gimbel’s, the Hudson Bay Company and Kohl’s Department Stores, where he served as an Executive Vice President until leaving corporate mainstream in 2000.
Jeff has been on the Board of Directors of a number of private and public companies, as well as non-profits, over the past several years. To date, his highlight has been as Chairman and lead investor of Internet retailer BUYSEASONS, Inc., which owns and manages the largest retailer of costumes in the world, BuyCostumes.com. BUYSEASONS was acquired in 2006 by Liberty Media.
Jeff is currently Chairman and lead investor of the privately held ModernMed, a healthcare services company. He is also Chairman and lead investor of Aurora Spectral Technologies, a tech spin-off out of the University of Wisconsin – Milwaukee. He is also on the board of Death’s Door Spirits and Asthmapolis, both based in Madison, Wisconsin. Jeff is also President of ETR Group, LLC, which previously owned and managed the world’s largest Christmas-specific portal on the Internet, Christmas.com.
Jeff is on the board of the Wisconsin Humane Society and the Costa Rican-based Tirimbina Rainforest Fund. He is also on the board of the Wisconsin League of Conservation Voters. An avid birder, ranked about #558 in the world having identified 632 species of birds in the ABA Area (U.S.- excluding Hawaii - and Canada), Jeff is also on the board of The American Bird Conservancy.
In 2007 Jeff self-published his book ‘The Rise & Stall of Kohl’s Department Stores’, the first book written about the history of one of the major companies in American retailing. In June, 2011, Jeff released two books about his life experiences, ‘What I Really Think – The Deep End Chapters’ and ‘What I Really Think – The Business Chapters’, which will include the business principles and insights that he has practiced over the past ten years in becoming a successful angel investor.
Jeff has both a B.A. and M.A. from the University of Virginia. He resides in Scottsdale, Arizona and Milwaukee, Wisconsin.
Contact Jeff:
(414) 975.0369
jrusinow@gmail.com
jrusinow@gmail.com
My Projects
